wat is seo

wat is seo

As a supervisor of a marketing team, you probably have a vague definition of online visibility or SEO in your mind. How about we relieve you of that vague definition and tell you what SEO really is and why it’s important to start working on it?

What is SEO?

SEO is an acronym for “Search Engine Optimization”. It refers to a collection of techniques that are aimed at improving your website’s visibility and ranking on search engines. SEO is not just about writing blogs on keywords, but also about structuring your website in a way that search engines can easily understand.

By focusing on search engine optimization, you can generate more traffic to your website.

Why should you focus on SEO?

Do you have an answer to the question, “What is SEO?” Or do we need to give you a nudge?

Did you know that:

– About 60% of all B2B marketers consider SEO to have the biggest impact on lead generation?

– Only 25% of all internet users scroll past the first page of search results?

– More than 80% of all B2B purchases start with a generic search?

– 85% of all clicks go to organic search results?

SEO is not just important for your organization, it is crucial!

Here are some reasons why:

– By fully committing to SEO, you have a better chance of obtaining high rankings on Google, generating a continuous, organic stream of traffic to your website.

– If your website is not visible, people won’t find you, missing out on huge opportunities to direct traffic to your website.

– Compared to paid social advertising, email marketing, or other marketing tools, SEO is budget-friendlier. Although you may invest a lot of time and energy in creating content and optimizing your website, in the end, you will see a positive return on investment. This is because you are developing a sustainable effect.

– More and more people are searching via their smartphones or tablets. In recent years, traffic from mobile searches has increased tremendously. This naturally affects SEO. New techniques come into play, and local SEO was born. So, make sure your website is mobile-friendly.

– By creating content and helping people with tips from your own expertise, you will demonstrate authority and be seen as a benchmark in the industry.

Foundations of SEO

SEO is based on three pillars:

– Keyword analysis

– On-page SEO

– Off-page SEO

1. KEYWORD ANALYSIS

Although SEO is constantly evolving, the principles of keyword analysis remain relatively stable. Everyone is still searching for relevant keywords that potential customers use to find services and products. With Google’s keyword planner and via a video, you can easily find the relevant keywords.

Here are a few more tips:

– Dive into your analytics and look for content pages that are currently generating organic traffic. Use this data to discover new, related keywords and create relevant content around them.

– There’s nothing wrong with analyzing the SEO efforts of your ranking competitors. Look for their top rankings to find out which keywords they are targeting. Also, look at their internal link structure and how they have built their website.

2. ON-PAGE SEO

Once you’ve gathered the right keywords, you need to look at the technical side. Are you using ALT tags? Do you have a decent internal link structure? Do you respect the HTML syntax? You need to optimize your content pages for SEO. But what strategies and tactics are relevant in 2021?

We have compiled all the things you need to optimize to rank well in a comprehensive eBook. Here are some of the key points:

– Google prefers longer content pages. According to research, the average page of top rankings is between 1,140 and 1,285 words.

– Use headings and meta tags: according to the same research, 99% of the top